Collection: ISOI

ISOI, also known as "I'm SORRY I'm Beautiful," is a South Korean beauty brand that specializes in natural and organic skincare products. The brand's philosophy revolves around providing gentle and effective skincare solutions while embracing the concept of inner beauty.

ISOI places a strong emphasis on using high-quality, natural, and organic ingredients sourced from various regions around the world. The brand is committed to selecting ingredients that are safe and gentle on the skin, ensuring that their products are suitable for all skin types, including sensitive and delicate skin.

ISOI offers a range of skincare products, including cleansers, toners, essences, serums, moisturizers, masks, and sunscreens. The brand incorporates a variety of plant-based ingredients known for their beneficial properties, such as Bulgarian rose oil, Bulgarian rose water, shea butter, jojoba oil, and propolis. These ingredients are carefully selected for their hydrating, soothing, and nourishing effects on the skin.