Purito

Purito is a South Korean skincare brand that gained popularity for its focus on simple, effective, and clean skincare formulations. The brand's name is derived from the words "purify" and "to" (meaning soil or land), representing its commitment to using natural and safe ingredients sourced from the earth.

Purito is known for its minimalist approach to skincare, offering products with short ingredient lists and avoiding potentially harmful or irritating substances. The brand places a strong emphasis on transparency and provides detailed information about the ingredients used in their products. They strive to create gentle and non-irritating formulations suitable for all skin types, including sensitive skin.

Purito offers a range of skincare products, including cleansers, toners, essences, serums, moisturizers, sunscreens, and more. Their formulations often incorporate natural plant extracts, hyaluronic acid, centella asiatica, and other beneficial ingredients. The products are designed to provide hydration, nourishment, and protection to the skin.